Marketing Strategy
New products, projects and companies often need help getting started. With experience in both B2C and B2B technology products and services, we can help your company or project move forward. This could include:
- Market research & analysis
- Go-to-market strategies (presentations, financial projections)
- Market requirements documents
- Client discussions
- Pricing
- Financial modeling
Marketing Execution
It's not just about the strategy - getting the work done matters too and often companies need an extra set of marketing hands - experienced ones. We can help you with:
- Website content
- White papers
- Case studies
- Data sheets, brochures, other handouts
- Blogs
- Sales pitch decks
- Social media
Product Management
Start-ups often have the engineering talent and the vision intact in their initial team, but lack the middle management horsepower necessary to drive products to a customer-ready status, and often don't have the resources to commit to a full-time product manager position. Syncopation Partners consultants can step in and either act as temporary product managers or fill gaps in specific parts of the product launch process. We can help you with:
- Gathering and writing business requirements'
- User testing, focus groups, surveys
- Managing engineering and design teams
- Quality control and user testing
- Developing all in-app messaging and error copy
Operational Consulting
With backgrounds crossing all corporate functions, we can step into a general management or operations management role at any company and help you get the company running on an even keel - from optimizing your resources to managing costs to handling human resources, we've done it all.
